Did you know Free is a dirty word?
Friday, March 25th, 2011
At least it is, according to my spam filter.
After I prepared my latest newsletter I had it send me a draft, as usual. This draft is sent only to me so I can make sure everything looks okay before *gulp* it gets sent to all my newsletter subscribers.
Today’s subject line read: New Free Read Chapter, Coupon for Seduced
I kept waiting for that draft to hit my inbox. Waited, waited, and waited some more. This should have been a quick process! I contacted the all knowing Ally. “Check your spam filter?” Oh! Duh.
And there it was…actually, there they were. The first draft I sent and then the follow up draft I sent later because the first never showed.
Having read an article about paying close attention to your wording for things like subject lines and sign up forms I thought perhaps a change was in order.
New subject line: New Chapter of Ready & Willing, Plus Coupon for Seduced
Send new draft and there it sits in my inbox.
So, a quick note to all the authors in the audience, be careful about putting “free” in the subject line of your email. I know it’s catchy to an actual reader, but it might not make it through the spam filter. #lessonlearned
Question: Do you know of any words that will get your email trapped in a spam filter? Share below.

Hi all you sexy readers. I’ve got another chapter of my latest free read ready. It’s time for Cherie to have her pleasure.
You’re just gonna love me, I know it. Guess what I’ve got for you. Guess.


