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News Flash: Authors Aren’t Idiots or Are We?


Here’s another blast from the past (blog posts I wrote a while back but never posted until now. ) This one is from February of 2011. Enjoy.

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Adventures In Publishing blogI was over at MJ Rose’s blog and I came across this Memo to Publishers: 8 Things Not to Say to Authors.

It’s disheartening to work so hard writing the book, then promoting the book and have a publisher play favorites or not even keep up their end of the bargain. To me, the reason to go with a publisher is because they’ve built a company (and a following) around distribution. They’d spent years and plenty of $ promoting and building a following. They provide editing and covers and everything that makes a book a book. They solicit reviews on authors’ behalf. Take care of distribution. Handle the paperwork.

So it really bugs me when publishers take a huge cut, then drop the ball and expect the author to pick it up and run with it. (Promotion, etc.)

For the traditionally published authors in the audience, I’m not telling you anything new. But for the newbies in the crowd, temper your expectations. It’s harder to get strong backing from publishers these days. Budgets are stretched, personnel is overworked and underpaid. Everyone, and I do mean everyone, is feeling the pressure.

We’d be idiots to think that by going with a publisher our chances for success are greater than by ourselves. News flash: publishers expect you to write a fabulous book, build a platform, promote the hell out of it and yourself, and do it all with a smile on your face. I’m not saying that any of that is unreasonable. That’s a different post. I’m just saying, go into this biz with your eyes wide open.

photo cred: Rampant.Gaffer