This one’s for the writers & marketing gurus in the audience. (And yes, readers, I am hard at work on the latest book. Writing thus on my lunch break. Promise.)
My splash page needed a presto-chango.
Originally, I wanted my splash page to do one thing: warn off unsuspecting readers who might not know that I write spicy romance.
Here’s a snapshot of the original:
The original splash page went with the original design of my site. When I had my site redesigned, I didn’t change it. Why fix what’s not broken, right? Wrong.
Here’s the new splash page:
Taking advice from the article I mentioned above, I turned my splash page into a landing page. According to the article “a landing page is a place you send traffic when you really want some action.” It still warns readers what to expect but it does more. There’s a new option.
This new button is designed to send readers to my newsletter sign up where they’ll get info on all my free reads. Like many readers, I like to try before I buy. My readers are no different. So there’s my action item.
I changed a few other things:
1. The article says to have a dynamite headline. Well, there’s not really a headline on my splash page. At least, there wasn’t. After some brainstorming, I turned my warning message into a headline. It used to read: This website is intended for mature audiences.
It now reads: WARNING: Hot, seductive, un-put-downable romance inside. Enter at your own risk. Bring a fire extinguisher. Selena Blake and her characters are not responsible for spontaneous combustion.
In other words, this website is intended for mature audiences.
2. It advised making your landing page look as simple as possible. I opted to go with the design of the rest of the site. Since I wanted to give readers a taste of what they can expect from me and the rest of my site, I have a few news items on the left and covers at the bottom. Nothing too busy. Because we don’t want to take away from point three.
3. I ask readers to chose between three things. Enter, leave or Try SB for Free! Nothing overly complicated. No “buy now!” This may, of course, change in the future.
Have I noticed any changes?
Actually, I have. Within the first few hours of the new splash page being launched, I already have two new sign ups to my newsletter. Not bad. Not bad at all. I’ll be monitoring my statistics to see if my bounce rate decreases and if the time visitors spend on the splash page increases. I don’t expect either to happen. By my way of thinking, you want your splash page to warn people, welcome them, maybe get them to sign up to your newsletter, but they shouldn’t be hanging out on your welcome mat. They should be strolling through your site, learning more about you and your books.
How about you?
Do you have a splash page? Leave me a link so I can come visit. Any thoughts on the subject?